CREXPRO WORLD
We don't just realize our clients' visions – we create our own worlds. With our in-house event series, we're rocking the pop culture scene across Germany and delivering exactly what the community loves. The best part? Your brand can become the main character. Immerse yourself in our world and discover all facets of Crexpro.
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When the whole city becomes a convention!
The City Pop Festival Dresden is our flagship project for city marketing and community engagement. We are transforming Dresden's city center into a vibrant hub for Asian pop culture. From the Altmarkt-Galerie to the Centrum Galerie, we are creating an event space that goes far beyond traditional convention halls.
Here, shopping experience, street culture and fandom merge into a unique city event that delights tens of thousands of visitors.
The experience: A packed program with large cosplay parades through the city, professional gaming zones, artist alleys, and voice actor panels. The highlight: The huge anime rave and the closing fireworks against the historic backdrop of Dresden.
The impact: We're bringing "Generation Z" and passionate fandoms back to the city center. Through cooperation with City Management Dresden and local partners, we're demonstrating how modern event concepts can revitalize urban spaces.
Your brand: Leverage maximum visibility in one of Germany's most beautiful cities. Whether as a sponsor of the main stage, a partner of the gaming area, or through branded content spots – here you reach a target group that seeks authenticity and experiences.
INHOUSE EVENTS
DEIN EVENT
You have the brand, we have the cheat code. Whether you're a global player, an indie publisher, or a brand that finally wants to break into the pop culture bubble – we are your connector.
At Crexpro, we don't build ads, we build experiences. We know how to not only reach communities but also engage them, without it feeling like "Hello fellow kids." We speak gaming, we feel anime, and we live fandom.